Where we began
Stoned & Waisted was originally launched in 2003. I came across a manufacturer who was working with semi-precious stones and bespoke buckles in California. It was at that point I decided there was a gap in the market for beautiful differentiated belts for the UK customer. I truly believe there is the perfect accessory for everyone, elevating any outfit to a higher level.
Where we are now
Our belts are often designs that have been part of a portfolio of styles that have been part of my wardrobe for the last 15 years. Styles often with beading, studs, textured leather and brass/nickel hardware that make each item a wardrobe staple. After taking 5 years off, working for an international retailer, I have relaunched the brand (working with two suppliers that I know and trust) to include luxury leather dog collars and leads and a semi-precious jewellery line sourced out of Jaipur in India.
Stoned & Waisted was born out of my long standing passion for everyday luxury and the desire to create treasured items which will last a lifetime. Our pieces are made from lightweight shearling produced in Spain and Italy, dyed in vibrant color palettes and made into our stunning reversible coats, warm enough to get one through the coldest winters. The texture, luxurious finish and expert craftsmanship come together in a piece that will make you smile every day.
Stoned & Waisted Hound
I introduced S&W Hound as a natural progression from the leather belts which also coincided with me finally getting my precious dog Gertie (a Hungarian Vizsla) who can be seen in all our product shots. This has been reflected in many of the S&W Hound products, with many of the items stamped either inside the collar or lead with "the best relationship I have ever had". Just a quirky, fun point of differentiation that our brand offers.
Where we're going
The jewellery is all solid silver with an 14ct gold plate often with semi-precious stones or caramel coloured diamonds, which are not often used here in the UK market, but I believe offer a differentiation of tone and colour for a more bespoke piece. The 14ct gold has a unique tone that I find compliments the English skin tone beautifully and again another point of differentiation to the brand.
The whats, whys and wherefores
The reason the brand works so well, it is about "Everyday Luxury". Beautiful, well thought out designed and produced products that you will wear day in, day out. Your favourite cherished pieces that give you colour, texture and something slightly different to the norm that you go back to time and time again because it's beautiful quality and makes you feel good about stepping out in the world.